If your inbox looks like ours, every fitness technology vendor has suddenly become an “AI company.” The reality is more nuanced — and more useful — than the marketing would suggest.
What AI Can Actually Do Today
AI in the gym context has a few genuinely useful applications: automated workout programming based on goals and constraints, intelligent scheduling that optimizes class timing based on attendance patterns, and exercise recommendation engines that personalize progressions.
What’s Still Hype
Real-time form correction through cameras, fully autonomous personal training, and AI that can replace human coaching judgment — these are either technically immature or solving problems that don’t actually need solving.
The Buyer’s Framework
When evaluating AI-powered fitness tools, ask three questions: Does this save my team measurable time? Does it improve the member experience in a way members actually notice? And does it work reliably without constant babysitting?
